Mobirise

Focus Areas

Decizen helps enterprises across different industry verticals to leverage data driven decision making across their value chains. Our analytcal solutions leverage the cross-industry expertise of our team and enable clients from one industry vertical to benefit from the practices from another industry vertical.. We are tool & technology agnostic and work with what works best for our clients. We choose the appropriate technique to address specific problems for our clients

SOLUTIONS

We focus on analytics solutions that enable essential business functions to perform better and thereby providing organizations the leverage to concentrate on their core areas. Our horizontal solutions focus allows us to leverage best practices from across organizations to benefit our clients

INDUSTRY VERTICALS

We strongly believe that seemingly unrelated industry verticals can learn from each other. However, to be able to do this, organizations require a rich perspective that they tend to lack internally. Decizen helps to bring this perspective to our clients in our industry specific solutions

TOOLS & TECHNIQUES

We are of the firm opinion that tools & technologies are there to aid organizations in implementing the solutions to their problems and not the driving force behind their choice of solutions. We leverage our wide experience in a variety of tools and use the right technique to address our clients' problems

Solution Focus

Through our analytics solutions, we help improve essential business functions for our clients and help them focus on what they do best

Customer Analytics

Customers demand a very personalized and specific experience in the digital age. To be able to deliver to discerning customers in a consistent and accurate manner, organisations are devising various different strategies

Marketing Analytics

The plethora of choices and availability of information have given tremendous amount of freedom and power to the customers & consumers and they are essentially becoming the focal point for all strategies & decisions

Operations Analytics

Operation functions of various organisations are getting complicated, intense and customer centric resulting in richer & diverse product assortments and higher product availability & delivery expectations

Risk Analytics

In today's world, enterprises are finding it difficult to do the balancing act between ensuring healthy return on overall credit portfolio and increasing the overall business. Global uncertainities are significantly impact local markets

CUSTOMER ANALYTICS

Customers demand a very personalized and specific experience in the digital age across all industry segments. To be able to deliver to discerning customers in a consistent and accurate manner, organisations are devising various different strategies and leveraging data is almost always one of the key levers which CMOs are wanting to have in their toolsets to manage customers expectations.


At Decizen, we recognize the importance of having a unified view of customer data across the length & breadth of customer touch points as a very fundamental and important first step towards developing very specific Decision Science Solutions which are built around driving personalization, developing products / services for customer requirements and delivering an experience for best in class recall value.


Data Driven capabilities have always helped the organisations address some of the key issues as well as approaches for customer management. 


Key Solutions Supporting Customer Analytics

  • Customer / Consumer Segmentation & LTV Assessment
  • Customer Acquisition / Retention Strategies
  • Customer Survey and Satisfaction Measurement & Analysis
  • Customer Cross-sell / Up-sell Campaigns & Recommender Systems
  • Customer Chanel & Engagement
  • Loyalty Analytics & Approaches
  • Customer Personlisation Approaches

MARKETING ANALYTICS

The plethora of choices and availability of information have given tremendous amount of freedom and power to the customers & consumers and they are essentially becoming the focal point for all strategies & decisions. CMO organisations have to special attention to these while developing the marketing and brand strategies for their respective products, services and geographies.


While initiatives and capabilities around driving organisation to be more customer centric are very important, CMOs have to also devise strategies for combating competition, maintaining Brand positioning and preparing for future needs & demands of customers & consumers. 


At Decizen, we have helped clients stitch together consistent & robust views of their internal, syndicated and external data across all marketing & brand activities, develop ML / AI / Data Science capabilities and deliver actionable insights / decision to customer, marketing and media insights team to help achieve their business results. 


Key Solutions Supporting Marketing Analytics

  • Brand Analytics - Awareness, Perception & Affinity
  • Brand Analytics - Distribution, Pricing & Promotion
  • Brand Analytics - Financial & Market Share / Size
  • Return on Marketing Investments
  • Marketing Mix Optimisation
  • Media Mix Optimisation
  • Digital Media Investments and ROI
  • Social Media Engagement and Influencers

OPERATIONS ANALYTICS

Operation functions of various organisations are getting complicated, intense and customer centric resulting in richer & diverse product assortments and higher product availability & delivery expectations while the cost of delivering on customer commitment has to remain competitive and under control. 


Higher expectations from the operations & supply chain teams and geographical span & stretch of these networks, most of the COO are devising strategies to rationalize their operations & portfolios as well as understand the drivers behind various cost elements & customer SLAs to optimize the operations within these constraints.


The amount of internal data which today's operations and supply chain network generate is enormous but availability of these data sets for driving real-time decisioning and relevant insights is less than optimal. COOs therefore, are focused on building data platform which can help them aggregate internal data in a timely manner and drive the insights needed for the operations executive. 


Key Solutions Supporting Operations Analytics

  • Demand Forecasting - Causal / Promotional Planning
  • Inventory Optimisation - Fresh / Spare-parts
  • Transportation Network planning and Optimisation
  • Predictive Asset Maintenace 
  • Warranty Analytics
  • Warehouse / Store Labor Planning and Analytics
  • TCS [Cost to Serve] Analysis and Drivers
  • Vendor Management & SLA Analytics

RISK ANALYTICS

In today's world, Chief Risks Officers are finding it difficult to do the balancing act between ensuring healthy return on overall credit portfolio and increasing the overall business either by getting more worthy customers to avail the offerings or increasing the wallet share of existing customers.


Apart from the statutory and compliance requirements from BASEL III implementations for capital adequacy, proactive identification of NPAs, Money Laundering and Fraudulent transactions are other significant issues which CROs have to address on a continuous basis.


While the traditional risk scope can surely benefit immensely from use of data driven technologies, the advent of FinTech revolution is also changing the way data can be utilized to assess credit worthiness at individual application level and also, the overall process for loan approval. This presents a challenge and an opportunity to financial institutes to develop & enhance the existing risk assessment capabilities.


Key Solutions Supporting Risk Analytics

  • Risk Assessment - PD, LGD and CCAR Modeling
  • Risk Assessment - Portfolio, VaR Modeling
  • Compliance Reporting - BASEL II and III and CCAR
  • Anti-Money Laundering Analysis
  • Fraudulent Transaction Identification and Rules Analysis
  • New Age Credit Scoring using Social Data - Friends / Business / Extended Network

Industry Vertical Focus

We work with organizations across multiple industry verticals and leverage practices from one vertical to benefit others

Financial Services

While new age technology companies are reshaping how financial services are offered to clients, traditional FIs are looking to engage clients better and more cost effectively. Regulatory compliance and managing risk is some of the key challenges that require deft handling by FIs

Retail & CPG

Hyper competition, shrinking margins, lowering footfalls, evaporating customer loyalty, multi-channel & omni-channel expectations, shortened shelf-life and saturated markets are some of the key challenges that Retailers and CPG Manufacturers are facing

Manufacturing

Cyclical nature of the business, understanding demand, global sourcing, uncertain logistics, access to & understanding of customers, labor management, sales force effectiveness, after sales services and warranty costs are some issues that manufacturers are dealing with

Digital & Telecom

Hyper competition, deep discounting, shrinking margins, poor customer service, unclear understanding of customers, poor monetization of available assets, managing huge data volumes & non traditional data are some of the key problems faced by digital & telecom enterprises

Financial Services Solution Areas

Decizen helps financial services clients develop intelligent tools around different aspects of the business

Financial Intelligence

GL Analytics
Capital Allocation Efficiency
Liquidity Management
Payment Flow Optimization
Cash Forecasting & Balancing

Customer Intelligence

Customer Acquisition
Customer Lifetime Value (CLTV)
Customer Profitability
Spend and Value Profiles
Segmentation Analysis
Next Best Offer
Customer Churn & Retention
Customer Satisfaction

Mareketing Intelligence

Channel Mix Modelling
Campaign & Response Management
Marketing ROI Analysis
Brand Performance
Revenue Enhancement, Cross-sell & Up-sell
Media Effectiveness

Risk Intelligence

Value At Risk & Risk Scoring
Fraud Detection & Mgmt.
PD, LGD, EAD Modelling
Credit Management
Collateral Analysis
Collections Delinquency
Anti Money Laundering
Compliance and Reporting

Operational Intelligence

Product Portfolio Analysis
Product Portfolio Optimization
Staffing and Branch Analytics
Cost to Serve
Organizational Costs Optimization
Overall Business Performance

Retail & CPG Solution Areas

Decizen helps retailers and CPG companies build a host of analytical tools across its value chain

Demand & Procurement

Demand Forecasting
Price Forecasting
Sourcing
Vendor / Supplier Analytics

Logistics & Supply Chain

Distribution Planning
Inventory Optimization
Transportation Planning & Optimization
Warehouse Management

Merchandizing

Merchandising Strategy
Sales & Profitability Analysis
Assortment Planning & Optimization
Trade Promotion and Effectiveness
New Product Introduction

Store Operations

Shelf Space Planning
Store Profitability
Loss Prevention
Consumer Basket Analytics
Wastage & Shrink Analysis
Store Category Promotion Planning
Workforce Planning

Marketing

Campaign Analytics
Customer Acquisition & churn Analytics
Marketing Effectiveness Analysis
Marketing Mix Optimization
Digital & Social Engagement

Customer / Consumer

Profitability, LTV and Segmentation
Needs & Demands
Loyalty & Satisfaction Drivers
Market Basket Analysis
Next Best Offer / Action
Purchase Journey and Decision Path
NPS and Satisfaction

Manufacturing Solution Areas

Decizen enables manufacturers develop data driven decision making tools arcoss different areas of the business

Product & Demand

New Product Introduction
Demand Forecasting
Price Forecasting
Network Design
Resource Planning
Landed Cost Optimization

Inbound Logistics

Sourcing
Vendor / Supplier Analytics
Inventory Optimization
Transportation Planning & Optimization
Freight Optimization

Manufacturing Operations

Production Planning & Scheduling
Labor Planning & Scheduling
Quality Control

Outbound Logistics

Distribution Planning
Transportation Planning & Optimization
Freight Optimization

Marketing & Sales

Campaign Analytics
Channel Management
Customer Segmentation
Marketing Effectiveness
Marketing Mix Optimization
Digital & Social Engagement
Trade Promotion and Effectiveness

After Sales Service

Returns Management
Warranty Management
Installation & Service Management

Digital & Telecom Solution Areas

Decizen engages with our digital & telecom clients to identity potential areas of impact

Demand Planning

Demand Forecasting
Price Forecasting
Product Bundling
New Product / Service Introduction

Network & Assets

Network Planning & Optimization
Capacity Utilization & Monitoring
Fault Prediction
Outage Impact Management
Asset Utilization
Asset Maintenance
Asset Montetization

Marketing

Campaign Analytics
Customer Acquisition
Customer Churn Analytics
Marketing Effectiveness Analysis
Marketing Mix Optimization
Digital & Social Engagement

Customer / Consumer

Profitability, LTV and Segmentation
Needs & Demands
Loyalty & Satisfaction Drivers
Market Basket Analysis
Next Best Offer / Action
Purchase Journey and Decision Path
NPS and Satisfaction
Attrition Analysis

Billing / Collections

Value At Risk & Risk Scoring
Fraud Detection & Management
Credit Management
Collections Delinquency

Customer Service

Service Call Analysis
Help Desk Effectiveness
Service Level Management
Service Cost Analysis

Tools & Techniques Focus

Decizen is tool and technology agnostic service provider. We leverage our deep expertise in a wide spectrum of tools, technologies & techniques for the benefit of our clients

Tools & Technologies

We have experience with a wide variety of tools and technologies. We bring this expertise together to help our clients in their data transformation journey. If clients have made prior investments on tools, we work with those tools within the client's toolset. In the absence of this, we help the client make an appropriate choice

Techniques

We do not use a straight-jacketed approach when picking techniques to solve a particular problem. Instead, we identify the right approach for the problem at hand and solve it using the appropriate technique. In some cases, we chose to use multiple techniques to arrive at an optimal solution

Platform Based Approach

We recommend the use of a platform based approach towards achieving scale. Decizen will work with the client's technology teams to help develop a robust platform to effectively deliver their analytics needs. We have developed a conceptual reference for this

Technology & Deployment Layer

Visualization & Decision Support

Data Science & Advanced Analytics

Dashboards & Reporting

Data Management

Data Storage

Data Centers

Private Cloud

Public Cloud

Hybrid Cloud

Techniques Used

Areas of Application

  • Statistical Learning
  • Data Mining
  • Predictive Analytics
  • Artificial Intelligence
  • Machine Learning

Sample of techninques used

  • Exploratory Data Analysis
  • Regression Analysis
  • Cluster Analysis
  • Classification - CHAID / CART
  • PCA / Factor Analysis
  • ANOVA
  • Markov Chain Process


  • Recommendation Engines
  • SVM (Support Vector Machine)
  • Bayesian Analytics
  • Time Series Analysis
  • Neural Networks
  • Monte Carlo Simulation

Conceptual Reference for Enterprise Analytics Platform